Client project — Gravesend, Kent
NUDE offers hair removal, facials and massages in Gravesend. The studio already had a website; what it did not have was one that explained the treatments clearly, worked comfortably on a phone, or made booking obvious. This is what changed and why.
Visit simplynude.co.uk(opens in a new tab)
NUDE is a beauty studio in Gravesend offering hair removal for women and men, laser hair removal, facials and massages. Its customers are local, they are usually deciding between one treatment and another, and a large proportion of them arrive on a phone.
The studio already used platforms it was happy with. Appointments run through Treatwell. Customers also get in touch by WhatsApp and by phone, and reviews sit on Google and Treatwell. None of that needed replacing — it needed connecting properly to a website that made it easy to reach.
The brief here is descriptive, not a criticism of whoever built the earlier site. These are simply the problems the redesign had to solve.
The visual treatment no longer matched how the studio presents itself in person, which undercuts trust before a visitor has read anything.
The experience on a phone was poor, which matters disproportionately for a local service business where most visits are mobile.
Information was not organised in the order a customer needs it, so working out what was available took more effort than it should.
Treatment information was not presented clearly enough for someone deciding between two options.
The route from interest to a booked appointment could be considerably shorter and more visible.
Local search relevance and the underlying technical groundwork both needed rebuilding.
The page hierarchy was settled first: a homepage that states what the studio does and where it is, then treatment sections split the way customers think about them — ladies' hair removal, gents' hair removal, laser, and facials and massages — with About, FAQs and Contact supporting rather than competing.
The visual direction is built around full-bleed imagery, a restrained serif for headings and generous space, so the site reads as a considered treatment studio rather than a template. The existing NUDE identity was carried through rather than replaced.
'Book via Treatwell' sits in the header on every page. On the homepage it is joined by WhatsApp and a call link, and on mobile the call and enquiry controls stay reachable while scrolling. The site hands visitors to Treatwell rather than trying to reproduce a booking engine that already works.
Page titles, meta descriptions, canonical URLs, a sitemap, robots directives and structured data were implemented across the site, with genuine local context in the content — the studio really is in Gravesend, so the page can say so without contrivance.
Semantic markup, a logical heading order, labelled form fields, visible focus, alternative text and prepared imagery were part of the build rather than a pass at the end.
The site asks before it measures anything. Analytics stays off unless a visitor accepts, refusing costs them no functionality, and the choice can be changed later from a control that stays on the page.
Everything the studio already relied on stayed where it was and was linked in properly.
The site was redesigned, developed and deployed with responsive layouts, clearer treatment information, improved technical SEO foundations and direct access to the studio's existing booking and review platforms.
Domain and DNS configuration were handled as part of the project, and the site was deployed to production and verified there. The studio keeps control of the accounts behind it, and there is no monthly payment to Gdev keeping the site online.
There are no performance scores or traffic figures on this page. Measured results have not been published for this project, and quoting numbers that cannot be checked would make everything else here worth less.
Next step
If your website is dated, hard to use on a phone, or unclear about what you offer, that is the same brief. Tell me where yours stands.